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Marketing Questions - Business Issues
What are the market levers I should act on?
What will distinguish my brand from the competition and enhance its power?
What qualities will make my products winners?
Which packaging pre-design/design/redesign concept is the most promising?
What is the optimum price for my product/service?
Have I got the perfect advertising idea, and will it work?
How will my new product hold its own in the real market?
How does my advertising contribute to the success of my brand?
Does the marketing mix make my brand more attractive / increase its potential for profit?
What benefits are the most promising for the development of new product ideas?
How satisfied, loyal and profitable are my customers?
GfK Custom Research Products
Concept & Product Evaluation
GfK C.C. VOLUMETRIC
GfK C.C. EVALUATION
GfK PRODUCT CHALLENGER
GfK PACK CHALLENGER
GfK C.C. SCREENING
Price Research
Communication Research
GfK AD*CREATOR
GfK AD*VANTAGE/ACT
GfK ATS
Brand Research
GfK TARGET®POSITIONING
GfK ATS®
GfK BASS
GfK LOYALTYPlus®
Business to Business Research
Customer Loyalty Research
Lifestyle Research
Forecasting Models / Marketing-Mix Optimization
GfK TESI®
GfK BEHAVIORSCAN®
New Product Research
GfK CONCEPT CHALLENGER
GfK NAVIGATOR®
Omnibus Research
Qualitative Research
Regional Research
Segmentation / Usage and Attitudes Research
GfK NAVIGATOR
®
Concept Generation / Building
GfK GENIUS
Industries
Automotive
Textile
Finance
FMCG
IT/Telecoms
Retail
Social/Public
Transportation/Logistics
Travel/Tourism
Utilities (Energy/Water)
HealthCare
News & Events
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GfK Custom Research Events
GfK Research Summit
GfK Research Summit 2006
GfK Research Summit 2007
GfK Research Summit 2003
GfK Research Summit 2002
GfK Research Summit 2004
GfK Research Summit 2005
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GfK Custom Research Training & Development Center